Which? brand refreshVISIT WHICH?

A selection of new brand assets

Building your trusted home for everyday advice

We worked closely with ODA to develop a new brand proposition and design language for Which?.

More information and work will be added soon.

The old Which? logo on the left / The new logo on the right

The new logo with extendable line

The full wordmark alongside the shorthand mark used on app stores and social media

The brand manifesting itself in the Which? office

A snapshot of the wider brand assets