Which? brand refresh— VISIT WHICH?
The old Which? logo on the left / The new logo on the right
The new logo with extendable line
Building your trusted home for everyday advice
We worked closely with ODA to develop a new brand proposition and design language for Which?.
More information and work will be added soon.
The full wordmark alongside the shorthand mark used on app stores and social media
The brand manifesting itself in the Which? office
A snapshot of the wider brand assets
Contributing designers: ODA Branding, Damien Gallagher, Naomi Maister