Campaigns on GOV.UK

Creating accessible and flexible templates

In order to truly be the home of all government services and information we needed to make room within GOV.UK's eco-system for time-boxed marketing style campaign content. Mia Allers and I worked to develop a campaign publishing tool that enabled greater design flexibility in terms of layout options and brand adaptability. Building on the trusted and accessible GOV.UK design language in a sustainable way was key to this work.

The new GOV.UK campaign template which enables more flexibility within the trusted GOV.UK design langauge

Template specification document outlining how the different design patterns should work across mobile and desktop

Another example of the campaign template on desktop